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We are proud to present neo'mum

The first and original pregnancy toothpaste, designed specifically for you as a mother to be and during breastfeeding.


Motherhood is a wonderful and joyful experience for most women. During pregnancy mothers are very careful with the food they eat, medications they take,cosmetics and the personal care products they use to ensure the healthy growth and development of their baby. It is a time to also be cautious about which toothpastes and oral care products you use.

neo'mum is a health benefits-designed toothpaste.

Our philosophy in formulating neo'mum is to make a toothpaste especially for use during pregnancy and breastfeeding that is as safe as possible, by removing common ingredients that have been implicated with health concerns  and replacing these with safe and natural ingredients.

In neo'mum we include Xylitol, extra Calcium and Sarcosinate

In neo'mum we have removed Fluoride, all parabens and all artificial sweeteners and Sodium Lauryl Sulphate (SLS).

Benefits of Xylitol

  • Xylitol is a natural sweetener derived from birch trees, fruit and vegetables.
  • Xylitol destroys bacteria responsible for caries. Therefore no fluoride is required.
  • Xylitol enhances remineralisation of the tooth enamel.
  • Xylitol reduces plaque and protects against gum inflammation (gingivitis).

In neo'mum , Xylitol replaces fluoride for caries control and protects gums.  Because of its natural sweetening properties, Xylitol replaces saccharin, aspartame and other artificial sweeteners. Xtitol enhances remineralisation of tooth enamel.

Benefits of the Triple sources of Calcium

  • Calcium and phosphate are  required in a balanced ratio for remineralization and strengthening of teeth and enamel. As well, excessive acids are neutralized by the extra calcium.

In neo'mum , three sources of calcium are used to ensure strong teeth & enamel and neutralize the excess mouth acids that occur during pregnancy.


Benefits of Sarcosinate

  • Sodium Lauroyl  Sarcosinate is a natural amino acid complex
  • Sarcosinate is non-toxic and is biodegradable.
  • Sarcosinate is an excellent surfactant and promotes foaming without the problems associated with SLS
  • Sarcosinate inhibits the growth of bacteria in the mouth that produce acids and causes bad breath.

In neo'mum , Sarcosinate is used to eliminate bad breath, inhibit acid development and leaves you with a fresh mouth sensation. (This is not Sodium Lauryl Sulphate (SLS) normally found in  toothpastes).

What is not in neo'mum

No Fluoride

  • Excessive fluoride intake can lead to enamel and skeletal fluorosis.
  • Fluoride's neurotoxic effects have been linked to development problems in infants and children
  • The benefit of using fluoride to strengthen enamel and teeth is significantly less than previously thought.

neo'mum 's special formula replaces Fluoride with Xylitol .



No Sodium Lauryl Sulfate (SLS)

  • SLS has been shown to irritate gums and causes mouth ulcers, a problem that pregnant women may already experience.
  • SLS is used as a foaming agent in standard toothpastes, shampoos and industrial detergents.

neo'mum ’s special formula replaces SLS with Sodium Lauroyl Sarcosinate (Sarcosinate).

No Saccharine and Aspartame

  • Saccharine and aspartame are commonly used in toothpastes as  sweeteners.
  • Saccharine has been linked to tumours in laboratory animals, allergic reactions, and chronic neurological syndromes
  • Aspartame breaks down into products that are implicated in neurone degeneration, leading to  diseases including Alzheimer's, Multiple Sclerosis, Parkinson's and.hormonal problems.

In neo'mum , Xylitol and Stevia Rebaudiana, another natural sugar, replace the need for these artificial sweeteners.


No Parabens

  • Parabens  are used as preservatives and commonly found in toothpastes and personal products.
  • Parabens mimic hormones and oestrogren in particular, and recently parabens in toiletries have been implicated in breast cancer.

neo'mum ’s special formula has replaced the need for parabens because of this safety concern.


No alcohol


No animal derived ingredients

neo'mum ’s formulation is aimed at providing you with a pleasant tasting toothpaste with safest possible ingredients and without complications of normal toothpaste ingredients.

Please refer to the other pages for more information on neo'mum , toothpastes and pregnancy